

CTR
↑ 65%
CPC
↓ 61%
CPL
↓ 40%
CAC
↓ 45%
Targeting is no longer the advantage
Media buying is a commodity
Creative is the primary growth lever
Trends don’t wait for production
Most teams still rely on intuition
Hook Rate ↑
Design hooks that force thumbs to stop
Qualified Views ↑
Keep viewers engaged past your core message
Avg. Watch Time ↑
Build narratives worth watching to the end
CPA ↓
Drive down acquisition costs systematically
ROAS ↑
Turn every ad dollar into measurable growth
Testing Velocity ↑
Built to fit your workflows
From signals to action
Predictable creative growth
Evidence over intuition
What wins gets scaled
How signals turn into
winning creative
hypotheses
Operationalizing ideas into execution — automatically
Client References
Public Library
Competitor References
Trends
Target Audience
Insights
Reviews
Concept
Script
Storyboard
Ready to test video
Reviews


Orcool turns signals into clear creative hypotheses
Built for testing, not guessing
The system combines market insight, audience context, and proven references Into test-ready creative
This is not about production quality
This is about speed, learning, and evidence
Autopilot runs the learning loop from insight to test
Scale what wins
where it performs best
For paid media
Scale proven winners with confidence
Backed by performance signals
For influencers
For influencer activations
Launch with concepts already validated
Kat Forrest
CMO
Ilai
CEO & Co-Founder
Yurii
CMO
See how Orcool finds winners
for your team
A short walkthrough of our system, workflows and real use cases









