Privacy Policy
Effective Date: August 1, 2025
Last Updated: January 2026
This Privacy Policy describes how Orcool, Inc. (“Orcool”, “we”, “us”, or “Company”) collects, uses, shares, and protects information when you use our website and creative intelligence services (collectively, the “Services”).
1. Information We Collect
Information You Provide
Name, email address
Company name, website, role
Billing and payment information
Communications and support requests
Information Collected Automatically
IP address, browser and device data
Website usage and interaction data
Performance and diagnostic metrics
Publicly Available Information
Public customer reviews and testimonials
Public social media posts and comments related to brands or products
We do not intentionally collect sensitive personal data.
2. How We Use Information
We use information to:
Provide and operate our Services
Analyze market signals and creative patterns
Generate creative hypotheses and video assets
Process payments and provide support
Improve product performance and security
Communicate updates and relevant information (with consent)
3. Use of Public Reviews & Content
Orcool may analyze and reference publicly available content to identify creative insights and patterns.
All such content:
Is sourced from publicly accessible platforms in accordance with their terms
Reflects authentic, real-world sentiment
Is used for analytical and creative transformation purposes
Is clearly labeled when referenced in creative outputs
We do not fabricate reviews or present fictional endorsements as real.
4. Legal Basis for Processing
Where applicable, data is processed based on:
Contractual necessity
Legitimate business interests
User consent
Legal obligations
5. Information Sharing
We may share information with:
Trusted service providers and subprocessors
Infrastructure, analytics, and CRM partners
Legal authorities when required by law
We do not sell personal data.
6. International Data Transfers
We operate globally and may transfer data across regions using appropriate safeguards, including Standard Contractual Clauses (SCCs).
7. Data Retention
Account and operational data: duration of relationship + legally required period
Billing records: as required by law
Marketing data: until consent is withdrawn
8. Your Rights
Depending on jurisdiction, you may have rights to:
Access, correct, or delete personal data
Restrict or object to processing
Withdraw consent at any time
Requests can be sent to team@orcool.com.
9. Cookies
We use essential and performance cookies to operate and improve our website.
Marketing cookies are used only where permitted by law.
10. Children’s Privacy
Our Services are not intended for individuals under 16.
Any such data identified will be deleted.
11. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be communicated via the website or email.
12. Contact
Orcool Inc
16192 Coastal Highway
Lewes, Sussex County
Delaware 19958
United States
Email: team@orcool.com
