Creative intelligence,

Creative intelligence,

scored for your brand

winning ad
in 72 hours

scored for your brand

Sources

Sources

Narratives

Narratives

Lens

Lens

Creative

Creative

The per-brand scoring layer for the agentic era. The same ad scores 4 out of 100 through one Brand Lens and 82 through another. That difference is yours, and no vendor can copy it.

The per-brand scoring layer for the agentic era. The same ad scores 4 out of 100 through one Brand Lens and 82 through another. That difference is yours, and no vendor can copy it.

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CTR

↑ 65%

CPC

↓ 61%

CPA

↓ 37%

Concepts

30K+/wk

Targeting is commoditized. The platforms do it better.

Media buying is commoditized. Bidding is solved.

Agents now run the loop. They cannot decide what goes on screen.

Creative is the only lever left that moves ROAS and payback.

No platform is neutral about creative. Brands need a third party.

We do not just produce creative. We build a scoring layer that learns what wins for your brand.

We don’t just
create videos

—

we build systems that learn what wins

We don’t just create videos
—

we build systems that

learn what wins

Live sources

Competitor ads, trends, and reviews, parsed and refreshed weekly

Narratives, not guesses

Ideas built on a format matrix, visualized as storyboards

Brand Lens

A single-tenant scoring layer trained on your decisions

Expert labeling

Your team approves, kills, and comments from concept one

Outcome calibration

Every shipped ad feeds results back into the lens

Compounding

Month two concepts are tuned on month one results

Find winners in 72 hours, not weeks

Find winners in 72 hours, not weeks

Built to fit your workflows

From signals to action

Predictable creative growth

Evidence over intuition

What wins gets scaled

How sources become creative your brand approves

From live market feed to scored narratives, automatically

Client References
Public Library
Competitor References
Trends
Target Audience
Insights
Reviews
Concept
Script
Storyboard
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Reviews

Orcool turns a live market feed into scored narratives

Scored through your Brand Lens, not a universal benchmark

Fast contour: your experts approve, kill, and comment from concept one, at zero media cost

Slow contour: campaign outcomes calibrate the lens against the market

Autopilot runs the learning loop from insight to test

One engine. Two ways to buy it.

Pick the unit that fits how your team works. There is no middle option.

One system. Two execution paths.
Same decision engine

Intelligence subscriptions

For teams with their own production and live media budget

Controlled test budgets

Patterns, competitor alerts, data feeds. Periodic competitive reports per market. You turn the intelligence into ads yourself.

Talk to us about a subscription

The full loop

Finished performing creatives, for everyone else

Sources, narratives, scoring, testing, production. Your experts label from concept one. The creative that ships is the one your lens ranked highest.

Book a full-loop demo

Built for real audiences

Trusted by brands that run on outcomes.

Proven performance across industries

See how growth teams turn market signals and real customer feedback into creative that performs.

See how top teams turn real customer feedback into high-performing video ads

We used Orcool to expand awareness about our products and saw a 37% reduction in CPA. Customer stories turned out to be our top-performing creatives of the year.

We used Orcool to expand awareness about our products and saw a 37% reduction in CPA. Customer stories turned out to be our top-performing creatives of the year.

Kat Forrest

CMO

Orcool helped us turn real user frustrations with legacy payment providers into powerful narratives that resonated with our target audience. The first video was ready in under 72 hours — and it hit the mark. The creatives didn’t just perform — they positioned us as the better, smarter alternative.

Orcool helped us turn real user frustrations with legacy payment providers into powerful narratives that resonated with our target audience. The first video was ready in under 72 hours — and it hit the mark. The creatives didn’t just perform — they positioned us as the better, smarter alternative.

Ilai

CEO & Co-Founder

Making video ads with real people used to take weeks and cost a lot. Orcool gave us a faster and cheaper way — with videos ready in a few days and no hassle. And the quality is still great.

Making video ads with real people used to take weeks and cost a lot. Orcool gave us a faster and cheaper way — with videos ready in a few days and no hassle. And the quality is still great.

Yurii

CMO

See your Brand Lens on your own creative.

Bring a set of ads and a perf export. We will show you what scores high through a lens trained on your brand, and what does not.

Born in San Francisco

Built in Amsterdam

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